Cultural Quest

By Genteel

About It

The Cultural Quest is a journey of appreciation and discovery. Our aim is to rediscover & reclaim our cultural identity and express this through the language of fashion. This will be achieved through a series of expeditions of selected communities in Kenya with the aim of stitching together clothing that interweaves modern-day contemporary styles with a culturally conscious traditional backdrop. This Quest is the manifestation of our need to celebrate and recreate our identity via our African heritage. 

The Journey

Our initial focus starts with the culture rich Samburu community. The Samburu are a staunch pastoralist community with an undimmed appreciation of their traditional tribal attire. Patterned shukas, beaded necklaces, elaborate headdresses, brightly coloured bracelets, all form part of their customary garb. Our main objective is to celebrate the beauty of the Samburu and create prints that are inspired by them. Later we will explore other Kenyan traditional communities. By amalgamating our efforts across the country and across its various tribes, our final aspiration is to create a comprehensive, fresh & unique collection of fashion pieces.

As part of the journey our team will stay with the Samburu for a week  during which significant cultural nuances will be sought and captured. This will be documented  through videos, photography and an immersive virtual museum. By fully immersing ourselves in the livelihoods of the Samburu we hope to gain valuable insights into why & how they have preserved their identity despite rapid modernisation happening around them.

Significant Dates

7th March, 2019:- Soft Launch of The Cultural Quest Series

22nd March, 2019:- Journey To Samburu

15th April, 2019:- Design Process of the Unique Print and Collections Begins

16th August, 2019:- Runway show showcasing the pieces & celebrating the Samburu Culture

HOW TO GET INVOLVED

Sign up for our Cultural Quest series soft launch on the      7th March, 2019 at Mettā Nairobi, 6/F Belgravia Building 14 Riverside.

Theme of the event: Is African Facing An Identity Crisis?

Who should attend? 

-Investors in the creative scene.

-Cultural Anthropologists

-Cultural Enthusiasts

-Creative Artists (Fashion, Textile, Photographers, Make Up Artists)

Limited slots available